Essentials to make your Article worth


how to write contentMost People Mess This Up – Do You?

 

Whatever you want to get out of article writing and content marketing, there’s one thing you’re probably getting wrong:

 

You’re focusing on the result, whether it’s traffic, profit, or exposure in general.

 

When you focus on the result, no. connection is made between you and the reader. You’re essentially just another article in a vast sea of informative blogs on the Internet.

 

Discover where your focus should be, what you can learn from a coffee shop, and how you can create loyal readers.

 

I’ll Buy Why You Do It

 

We recently discussed how you must give before you take and the resulting rewards, such as established trust and the ability to meet the needs of your readers with solution-driven, fear-alleviating content.

 

There was one element missing from that post…

 

Making your article truly worth writing and reading.

If it seems to you like writing informative blogs that merely meet your readers’ needs isn’t enough, you’re right. It will get you some views and your readers will be thankful for the information you provide, but it simply won’t position you as a leader in your niche.

 

To be a leader, you need to inspire action and behavior in your readers that’s tied to you and your platform. However, you can’t focus on the result you want. You have to focus on why they should care.

 

I recently listened to Simon Sinek’s still highly relevant 2009 TED talk on How Great Leaders Inspire Action and was struck by this easily forgotten statement:

 

“People don’t buy what you do;” they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

 

Whether you get wrapped up in the details – writing keyword-driven titles, following market trends, launching, positioning your brand, and increasing visibility, the why you do it gets lost. Once you lose the why, you lose focus on the people you are trying to serve. The status quo for failing marketing methods tend to be the following (in order).

What you do.How you do it.Why you do it.

Even if you are the most qualified expert in your niche, this is the exact formula for abysmal article failure – it’s outdated and no. one can identify with it. It will exhaust all of the resources you dedicate to article writing and it will make you doubt whether content marketing is a viable option for your niche.

 

Continuous Sinek is to say all those who have succeeded, such as brands like Apple and even great leaders like Martin Luther King, have done so because they flipped this order. He refers to this concept as the “Golden Circle”:

 

Why you do it.

 

What’s your purpose, cause, or belief, and more importantly, why should anyone care?

 

How you do it.

 

What’s your UVP gold what separates you from others in order to accomplish your why?

 

What you do.

 

What do you literally do, such as your niche or your expertise?

 

By turning this process around and the emphasis on the reader or user, you completely change your connection with your audience. You’re no longer just another author writing another article. By establishing why first, you’re someone your readers can identify with – now your readers can see themselves through you.

 

And that, my friends, is the secret to making your article worth writing and reading.

 

Don’t pursue the result – money or traffic. Pursue your belief in why you are doing it. The readers who share your purpose, cause, or belief will follow you.

 

When I Realized My Favorite Coffee Shop Follows the Golden Circle Formula

 

After listening to Sinek’s talk, I took a coffee break to meet with one of our editors at a local shop just down the street from HQ. As I grabbed my coffee and sat down in a great blue flesh near the street-view window, it dawned on me that this coffee shop I visited so frequently follows Sinek’s Golden Circle formula to a t:

 

The Coffee Shop’s Why

 

When you initially walk in to the coffee shop, you walk past other patrons sitting at tables and chairs enjoying a coffee and latte amongst colorful local art work, the smell of roasted coffee, the fresh light coming from the windows, and the old-building preservation that promotes a sense of community and self. This is the why – what makes coming here worth it. Anything can be complicated, but if you pause for a few moments to refresh, renew, and simply be in the community you are a part of, you can see the world much more clearly and appreciate the simple things. This is what this coffee shop stands for and why you can see me sitting here.

 

The Coffee Shop’s How

 

It’s easy for anyone: grab a latte, coffee, tea – whatever your beverage of choice – have a seat, take a sip, relax and read the book you brought, or have a discussion – this is your time to just be you without pretense.

 

The Coffee Shop’s What

 

Quite simply, they’re a local coffee roaster who by supporting their business, you support other local organizations they contribute to in order to appreciate and foster community.

 

“Want to buy a cup of coffee?”

 

While I love the coffee at this particular shop, I could just as easily go to the national coffee chain that’s closer to HQ. Or I could save an extra $2.50 per cup by brewing my own coffee and be satisfied with it if that was my reason for going: the coffee. But that’s not what keeps me coming back to this little shop. Like the others who keep coming back and telling everyone about it, the patrons of this particular coffee shop can easily see themselves sitting here. They can see themselves supporting community efforts. They can see themselves being the type of person who appreciates sitting in the moment. They can see themselves, period. And that fosters loyalty.

 

It’s Your Turn to Embrace the Why

 

Sure, writing has great title will get your reader in the door and giving solution-driven content will help you build credibility, exposure, and more, but if you want your article to be truly worth it, then use the Golden Circle Formula:

Establish the why of your topic in the introduction.Tell them how they can achieve it in the article body.Show them what in your conclusion.

Bear in mind, your blogs should be self-serving. i.e., the “how” and what should not “take” by promoting you or a product or service that you are affiliated with. You and your blog or business can be the “what” in the Resource Box, but ensure that your efforts don’t tease the reader by failing to deliver your why’s promised in the article body.

 

I’ll leave you with one last quote from Sinek that I strongly believe you should embrace:

 

“We follow those who lead not for them, but for ourselves.”

 

Avoid getting trapped in an unrewarding cycle that’s created by focusing on the results. Share your purpose, cause, or belief. Allow others see themselves through you.

 

Can you cite any other examples of authors or brands who lead by “why”? Do you have a question or how? Let us know – we’d love to hear from you!

 

* Sinek Simon. “How Great Leaders Inspire Action,” TEDxPuget Sound, September 2009.

From Zero to Hero


it has been to be tradition in this company, in every first of month, it will choose only one of hundreds of employ who has good performance in their work, to be MAN OF THE MONTH figure.

what you feel if you get this chance ? … that it’s like what I’m feel now

on November 3rd 2008, i got nominated to be MAN OF THE MONTH of october 2008, it’s so unforgetable moment, which all people said ” congratulation ” to me.

i just want to say deeply thankfully to my BOSS who always teach and give me support when i was start with nothings, and also my father who has been my preferred figure of my live.

Moreover, i can proof to my self, that I’m not just looser.

nikmatnya .. #2


Lama gk posting disini, padahal uda banyak nikmat yg sudah saya peroleh.

pertama, la wong udah dikasih tempat gratis untuk ngeblog sepuasnya disini, thanks kyu untuk kru AM.

saya punya kabar gembira dan tidak.

kabar gembiranya ” bisa nikmatin internet sepuasnya di hape selama sebulan (selama 30 hari)”.

kabar tidak bagusnya ” sayang, tidak semua orang bisa nikmatin ini kecuali yg sekarang ada di ksa (Kingdom of Saudi Arabia)

bentar dulu untuk triknya saya mau crita dulu.

sekarang pihak Mobily ( operator seluler di ksa ) melakukan louncing untuk productnya terbaru yaitu Amaken, location base service yg menyediakan mobile dynamic map dan ini pun hanya untuk wilayah middle east saja. biar gk ada kejadian nyasar – nyasar lagi yg melakukan umroh ato haji tahun ini, dan keperluan lainnya lah.

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pertama harus subscribe dl, trs download program ke hape lewat links dari sms yg kita terima setelah melakukan subscribe. tidak akan anda terima setting access point-nya, jika anda tidak mengaktifkan program Amaken service di hape, jangan kuatir pulsa anda terkuras untuk melihat peta di hape, ini gratis kok.

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nah disini keuntungan kita yg lain, bisa menikmati internet gratisan jg selain keuntungan sistem GPS tadi. kita bisa gunakan access point LBS tadi untuk koneksi ke internet.

saya pikir ini sangat berguna, bentar lagi musim ibadah haji, manfaatkan layanan ini bagi para jemaah haji indonesia, smoga ibadah haji anda bisa khusyuk dan di terima, Aamiin.

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tapi tidak semua hape bisa diinstal layanan ini paling gk keluarga Nseries, dan untuk operator seluler di sini paling banyak support ama hape nokia, sony ericson ( beberapa saja ), dan merk yg lain hanya beberapa type hape saja, dalam hal ini saya ngomong, support untuk GPRS nya loh ..!! kalo telpon – telponan saja yo bisa.

Smoga bermanfaat.

N95 BROWSER


I’ll give you some tips, it for N95 user.

If you got problem with N95 browser like what happened on my phone, when you open the browser and go to some website and you can’t see any text (blank) and only image/flash appear, i assume that your internet setting for page load content you set “All”.

Example, if go to http://liputan6.com and you want to read some news, and you will not see any text and link page, you ‘ll see only image and that will not give you some news for to day.

n95 browser blank

its happened when i start activate N-gage application (download and install it) that time I’m using software version V 20.0.015 for my N95, that N-gage application need to activate first not like new version what I’m using now V30.0.015, N-gage application already activated, you need only install your favorite game.

this is not only happened on my phone, also my friend’s too. i try search in Nokia forum, I’m contact Nokia customer care line, and do my exam but nothing to solve.

exactly, its very easy, make sure your internet setting for page encoding is “Automatic” but this is depending from which regional country use/sell it, because this related to font file character support. example you buy from middle east regional and will not available for Asian font character, and will available for Arabic font characters and etc.

And don’t be panic if got this problem, its like my friend, he would sell his phone.
n95 browser

its just simply, remove your memory card from your phone, and restart your phone and start browser again , don’t insert your memory card before you sure N95 browser normal again.

and finally i can say “have enjoy your mobile browser”.

Cari ide..


gk tau apa yg mau gw tulis blog gua..

yg pasti, di blog ini gk akan ngomongin org.. nambahin dosa aja.. jg pamali.. mending ngomongin ttg gua sendiri , sapa tau ada yg ngefan ama gua..hehehehe..

gk lah ini buat anak cucu gw biar tau c emabahnyanya bukan dr org lain yg kadang di tambahi kadang di kurangi ceritanya.. ini bnr 2 original dr c embah.. gt yo nduk, le.. embah gk bisa ninggalin sawah, kebon ato harta yg cukup buat tujuh turunan. tp cmn blog ini aja.. smoga bisa tombo kangen ae.